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  • Privacy & Data Protection

Privacy Policy – Alpen Heir KG

We are committed to protecting your personal
information and handling your data securely and responsibly.

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Contact Us

For privacy-related questions or concerns, reach out to:

Alpen Heir KG Data Protection Team Eduard-Bodem-Gasse 6, 6020 Innsbruck. At

At Alpen Heir KG, we prioritize your privacy and the security of your personal data. As a luxury transfer service (/services/) operating across the Alpine region, we strictly comply with the Austrian Data Protection Act (DSG) and the EU General Data Protection Regulation (GDPR) to ensure your information is handled with the utmost care.

1. Data We Collect

  • Personal Details: Name, contact information (email, phone number) and address.
  • Booking Information: Pickup/drop-off locations, travel dates, flight details and special requests made when you book a transfer.
  • Payment Data: Credit/debit card details, processed securely via PCI-DSS-compliant payment systems.
  • Technical Data: IP address, browser type and device information (for website optimization and security).

2. How We Use Your Data

  • Booking & Reservations: Confirming rides, processing payments and managing cancellations in line with our Cancellation & Refund Policy.
  • Customer Support: Providing 24/7 assistance and resolving inquiries.
  • Service Improvements: Analyzing trends to enhance our fleet (/vehicles/), routes and user experience.
  • Legal Compliance: Meeting regulatory requirements (e.g., invoicing and tax obligations).

3. Data Security Measures

We use industry-leading safeguards to protect your data:

  • Encryption in Transit: All data sent through our website, including payment and personal details, is encrypted using TLS/SSL protocols.
  • Secure Payment Processing: Card transactions are handled via PCI-DSS certified gateways. We never store full card numbers.
  • Access Controls: Only authorized personnel can access customer data, strictly on a need-to-know basis.
  • Regular Audits: We conduct regular security assessments to prevent breaches and ensure compliance.

4. Data Retention & Deletion

We retain your data only as long as necessary (e.g., for bookings, legal obligations or dispute resolution). You may request deletion of your personal data at any time, unless retention is required by law.

5. Your Rights Under GDPR

As a customer, you have the right to:

  • Access your personal data stored by us.
  • Correct inaccurate or incomplete information.
  • Request deletion (where applicable under GDPR).
  • Object to data processing for marketing or other non-essential purposes.
  • Data Portability – receive your data in a structured, machine-readable format.

6. Third-Party Sharing

We only share data when essential for service delivery:

  • Chauffeurs & Dispatchers: Necessary booking details to fulfill your ride.
  • Payment Processors: Securely transmit transaction data (no storage of full card details).
  • Legal Authorities: If required by Austrian/EU law (e.g., fraud investigations).
  • We never sell or lease your data to third-party marketers.

To exercise these rights, please contact our Data Protection Team via our Contact page

7. Cookies & Tracking

Our website uses essential cookies for functionality (e.g., booking forms) and analytics cookies (anonymous traffic data). You can manage your preferences through our cookie consent banner or your browser settings.

8. Policy Updates

We may update this policy to reflect legal or service changes. Significant revisions will be communicated via email or a notice on our website. Please also review our Terms and Conditions and Imprint.